The Top Streaming Promotion Services of 2021
Spotify and other top streaming platforms offer a path to success for artists of all genres, talents, locales, and skill levels. Whether you’re a newcomer to the industry or you’ve been working your way up for decades, streaming platforms have the user base to allow for a surge in popularity.
It’s possible, but that doesn’t mean it’s easy. Standing out among other artists, even just those in your genre, is a challenge no matter where your career might be. That’s why so many musicians turn to streaming promotion services for help.
Streaming promotion services specialize in helping you get more followers, plays, and fans on streaming services. Not all of them are created equal, though, so in the $10.1 billion streaming industry, how do you know which promotion services are worth their costs?
What to Look for in a Streaming Promotion Service
Before we dig into the top streaming promotion services of 2021, let’s take a closer look at quality streaming promotion services in general. What qualities should you look for to know a service is worth your while?
Access to Top Streaming Platforms
There are countless music streaming platforms that exist today.
Sure, we all know the top giants like Spotify, SoundCloud, Apple Music, and so on, but there are many smaller platforms too like 8tracks and Slacker Radio.
As great as small, independent platforms are, the fact is that you’ll get far more promotional bang for your buck when services are promoting you on large-scale platforms where there are more users. The larger user base offers a higher potential for new fans, so when you sign on with a promotional service, make sure they’re promoting you on one or more major platforms.
A Logical Path to Success
It’s unfortunate, but there are many scammers in the music industry who claim to promote artists, charge artists for promotions, and then do nothing.
In other cases, what they’re doing is using secretive, underhanded practices to inflate your numbers so you think you’re growing when you aren’t.
Take a look at a promotional service’s process before you sign with them. Do they explain clearly what they’ll do to promote your music? And does it logically make sense how these promotions would lead to real results? If the answer to either of these questions is “no,” it’s not the right fit.
In general, your success on music streaming platforms is measured by the number of followers you have and the number of streams or plays your songs have.
Those numbers don’t always tell the full story, though.
What really grows your career is getting your music in front of real users who can fall in love with your sound and become long-term fans. If your streaming promotion service is aiming to make you successful through any other means, your numbers might look good temporarily but it won’t last. In the end, connecting with listeners is the only way to truly get your money’s worth.
Speaking of different ways to make your music successful (or make it look successful) on streaming platforms, there are ethical and unethical ways to take on this task. Ethical strategies include paid ads and playlist pitching, as these techniques don’t trick or mislead anyone. They merely get your music into more places.
Unethical strategies, on the other hand, include paying for fake streams or fake followers. These tactics are meant to make your music appear more popular than it is so that users are more likely to follow you and so that Spotify recommends you to new users more often. Not only will these techniques tarnish your reputation among fans, but they rarely lead to significant long-term gains.
Most impactfully, because they violate Spotify’s terms of service, these tactics can result in a ban on your profile. At that point, your music career may as well be dead in the water.
A Track Record of Success
Every artist wants their music to be seen as unique and a first of their kind, but you don’t want to be the first to try out a streaming promotion service.
You want a business that has a strong track record of proven success.
This could come in the form of client testimonials, case studies on their website, and so on. Look for a consistent history of delivering on their promises.
Top Streaming Promotion Services of 2021
With all those criteria above in mind, what are the best streaming promotion services of 2021? These are our top picks.
Omari MC and YouGrow are at two ends of the spectrum when it comes to streaming promotion services, and PitchPlaylist is right in the middle.
PitchPlaylist is a service that maintains a network of thriving Spotify playlist curators and pitches your music to these curators.
When curators love your music and add it to their playlists, you get tens of thousands of streams and, most importantly, you get your music in front of real listeners who could become lifelong fans.
Omari MC’s primary Spotify promotion service is a playlist pitching service, which places your song on a variety of playlists so you can get exposure to new audiences. What makes Omari MC unique, though, is that on top of this service, they offer a variety of other musician services from mixing and mastering to web design. For budding artists, they’re a one-stop shop for growing their careers.
YouGrow may have started with YouTube promotion, but it has established success within the Spotify promotion industry too. As a playlist pitching service, YouGrow offers a variety of plans at prices designed for early musicians, and they pitch your music to the most promising playlists for you.
Choosing Your Streaming Promotion Services
It may look like there are countless options for streaming music promotion, but the fact is that not all of them are worth your investment. Use the tips above to put the top streaming promotion services of 2021 to use and build your career.
To get started with PitchPlaylist, check out our streaming promotion packages.