How to Vet a Top Quality Spotify Promotion Campaign 2021
Standing out on Spotify is no easy feat. The platform’s massive user base of 345 million monthly users makes it a popular place for artists to try to grow their careers, but that also means you’re competing with millions of other artists.
How do you stand out among the crowd?
That question is the exact reason why so many Spotify promotion services have appeared, aiming to help artists gets their music heard and build their fan bases. Before you can start reaping the rewards, you need to choose which promotion services you’ll invest in, and this choice requires a solid vetting process.
Why You Need to Vet Your Spotify Promotion Services
Why do you need to vet a Spotify promotion service before you sign on with them? Can they really make claims and simply not deliver on them?
The unfortunate fact is that the Spotify promotion industry is packed with scammers who are looking to take advantage of artists because they know these types of services are popular. Some use tactics that make your profile look successful when it isn’t, and eventually that false success comes crashing down. Others simply take your money and run.
In some cases, scammers’ promotions can even do worse damage than wasting your money. They can have a negative impact on your career, your reputation, or your ability to use Spotify at all. To avoid these problems, you need to take a close look at any promotion service before you jump on board.
Ways to Vet a Top Quality Spotify Promotion Campaign in 2021
If you think you’ve got a top quality Spotify promotion campaign in front of you, it’s worth your time to do your due diligence and make sure the service stands up to scrutiny. Follow these steps to vet any campaign.
Look for Real Data
If a Spotify campaign works, the company should be chomping at the bit to show you the concrete results they’ve achieved for past clients.
You want to be able to see hard numbers and specific results. That could come in the form of case studies, averages among all their past clients, and so on.
Ultimately, you should be cautious if all you can find are general terms, like “thousands of plays” or “hundreds of new followers.” If you don’t find real numbers anywhere, it’s a red flag.
Check User Reviews
Your best source for finding out if a company delivers what they promise is other clients.
When artists are happy with the results from their Spotify campaigns, and if the campaigns are on the up and up, artists should be more than happy to leave positive feedback.
Take a look at reviews on the promotion service’s site as well as on independent review sites like Google. Check whether the experiences clients talk about match up well with the experience the campaign promises on its website. Look for patterns as well to see if there are any recurring complaints.
Understand the Product
The last thing you want to say when it comes to Spotify promotions is, “I don’t know how this works but they seem to know what they’re doing.”
The simple fact is that the concepts behind promoting your music on Spotify aren’t complicated. There are no techie tricks companies can play; it’s a matter of getting your music in front of the right people.
With that in mind, if the promotion service has a vague or confusing explanation for their services or if you can’t see a clear way that the service they offer will lead to your growth on Spotify, it’s a red flag. Chances are that they’re either not delivering on their promises or that they’re using underhanded techniques they don’t want you to know about.
Check for Unethical Practices
There are right ways and wrong ways to go about promoting your music on Spotify, and unfortunately, the “wrong ways” are rather widespread. The unethical practices of paying for fake followers and fake plays are particularly common.
If these are the services a company is offering, walk the other way. In fact, there are several reasons to avoid these tactics.
First, fake followers and fake plays rarely deliver any meaningful results. Your stats look good at first because of the falsified inflation, but as soon as you stop paying for the service, they tank and you realize you hardly gained any real followers
Second, these practices can hurt your career in the long run. They’re against Spotify’s terms of service so your entire profile could be shut down and banned. Even if Spotify doesn’t catch on, if your users discover your strategy at any time, it will damage your reputation in a potentially irreparable way.
At the end of the day, it’s too risky, so step away from these types of promotion services.
Look for a History
To feel confident that you’ll get your money’s worth, you want a Spotify promotion campaign that has been around for a long time.
There are plenty of ways to find out if that’s the case during your vetting process.
Check their online reviews and see how far back the first ones go. Look for social media profiles if they have them and see how far back their posts are dated. If a service is only a year or two old, it doesn’t necessarily mean that it isn’t legitimate. It just means you have less information to assure you that it is legitimate, so proceed with more caution.
Investigate Its Web Presence
Scammers often pop up quickly, con a few people, and get out quickly.
They don’t stick around very long, and as a result, they don’t generally have much of a web presence beyond their own site.
Google your Spotify promotion service to see how far its web presence spreads. If you see it mentioned on other sites, recommended by bloggers or other promotion services, or named on a list of top options, for example, you know that it’s a well-respected and established service in the industry.
Vetting a Top Quality Spotify Promotion Campaign in 2021
As time goes on and streaming platforms like Spotify become more popular, so do campaigns that help artists stand out. With the tips above on how to vet a top quality Spotify promotion campaign in 2021, you can make sure you’re investing your money wisely. Start by learning more about PitchPlaylist today.