The Advantages of an Organic Spotify Promotion Service for Musicians in 2021
You uploaded your musical masterpieces to Spotify, excited to see how many people would hear and love your new music.
Then, crickets. Where are all those listeners you were expecting?
As amazing as your music may be, people can’t stream it if they don’t find it, and that’s why Spotify promotion is so popular.
Your first choice is deciding between a non-organic or organic Spotify promotion service for musicians in 2021.
Organic vs. Non-Organic Spotify Promotions
The difference between organic and non-organic promotions is simple.
With organic promotion strategies, you’re paying to get your music in front of listeners but those listeners are genuine Spotify users who have the potential to become true fans.
For example, a playlist pitching service is organic because it pitches your music to playlist curators, and if those curators decide to add your music to their playlists, you’re landing in front of unpaid, organic listeners.
Non-organic promotions, on the other hand, use techniques like paying users to follow you or to stream your music.
The goal is to inflate your statistics with the aim of appearing more popular in Spotify’s eyes so that they’ll recommend you to users more often.
The Benefits of an Organic Spotify Promotion Service for Musicians in 2021
Both organic and non-organic promotional methods can improve your Spotify success, but in truth, organic methods are better for your long-term gain. There are multiple reasons why.
Building a Genuine Fanbase
With organic methods, you’re paying to get your music in front of listeners but those listeners aren’t being paid to stream your music.
They’re simply music fans who are following a playlist because they enjoy that style of music, so you have a strong chance of adding them to your fan base.
This is what you truly want from Spotify: people who become long-term fans, streaming your music frequently and following your new releases for years to come.
Gauging Your Real Success
If you’re serious about growing your music career with Spotify, you need to be tracking your data to see your improvements.
When you use non-organic promotions, it’s nearly impossible to do this accurately.
In those cases, you’re paying for streams or followers, so while you’re seeing your numbers of streams and followers increase, you have no idea how many of them are paid and how many are real listeners who have found your music.
In many cases, you think you’re gaining more true fans than you are until you stop the paid promotion and realise you’re not much better off than you were before the promotion started.
When you use organic methods, on the other hand, you know that the followers and streams you’re accumulating are real. It’s easier to track your progress and know that it won’t disappear.
Avoiding Statistical Dives
As we mentioned, when you use non-organic Spotify promotions, your metrics will artificially inflate.
Chances are that you don’t want to keep paying for the promotion forever, so at some point, you’ll stop the promotion and your metrics will drop dramatically.
This could hurt your chances of getting Spotify recommendations because it looks like you’re no longer popular.
Organic promotions don’t have this issue.
The metric improvements you see are real and they won’t vanish overnight.
Choosing an Organic Spotify Promotion Service
Every musician needs to choose their own strategies for promoting their Spotify success. If you want genuine, long-term improvements, explore our organic Spotify promotion service for musicians in 2021.