How To Promote Your Music on Spotify in 2021
Growing as an artist is never easy, even for big names. It’s a constant effort to stay relevant and get your name onto your fans’ tongues.
Instead of running yourself ragged, though, it’s all about working smarter. If you know the right platforms to use and the best ways to build your following, your future self will thank you.
To grow your fanbase, your top priority should be to promote your music on Spotify in 2021.
Why You Need to Promote Your Music on Spotify in 2021
There’s no shortage of ways to spread your music today, from radio to live shows. For several reasons, though, Spotify needs to be a cornerstone of your promotion strategy.
World Continue The Shift To Streaming
The past century has seen a constant shift from one musical medium to another, and in today’s era, it’s all about streaming. Sure, there has been an uptick in vinyl sales, but you need to look at the big picture as well.
In 2018 alone, physical album sales overall dropped by 15% while streaming grew by 41.8%.
You don’t need to abandon your physical media, but there is a strong shift in how fans want to get their music. Focusing on Spotify is likely to give you better results.
Spotify Is a Platform of Discovery
Spotify is far more than a place fans go to listen to their favorite music.
It’s a platform that is known for helping users discover new music based on artists they already love.
Thanks to that reputation, users on Spotify are actively seeking to find new music. They want to hear about you, enjoy your music, and become lifelong fans. You couldn’t ask for a more invested and engaged audience.
On Spotify, Success Leads to More Success
One of the best ways to get more Spotify streams and followers is for you to land in users’ algorithm playlists. However, Spotify’s algorithm chooses artists and songs for those playlists based largely on how many streams they already have.
For a newer artist who’s trying to build a following, it can feel like a frustrating irony that the best way to get more fans is to already have a lot of fans. To put a positive spin on it, though, it means that investing in your Spotify presence will pay off more and more as you grow.
A word of caution, however: don’t interpret this to mean that when your fanbase starts to grow, the continued growth will take care of itself. You’re always at risk of losing your momentum.
Spotify Makes It Easy For Fans to Get More Involved
It’s nice when someone hears your song and enjoys it. It’s fantastic when they take the next step to engage with you and become both a continuous fan and a proponent who tells their friends about you.
Spotify makes it particularly easy for them to make that transition.
Think about what happens when someone hears your music on the radio. If they like it, they have to take time out of their schedule to figure out that you’re the one who created the song. Then they need to take another step to find you online and follow you.
On Spotify, if someone likes what they hear, all they have to do is look at their screen and your name is right there. With a simple click, they’re on your Spotify page where the “follow” button is front and center, along with all your other music they can listen to.
Because of the simplicity, Spotify is often more likely to turn casual listeners into truly involved fans than other platforms are.
Top Ways to Promote Your Music on Spotify in 2021
It’s clear that you have work to do on your Spotify presence this year, but that’s easier said than done for most artists. Start with these simple tips.
Get That Little Blue Checkmark
When someone is learning about a new artist, they want to know that the artist is legitimate, active, and professional before they follow them.
They don’t want to waste their time with someone who doesn’t tend to their Spotify page.
Fortunately for you, it’s rather easy to get verified on Spotify. You need to sign up for Spotify for Artists and claim your profile, proceeding through the process to verify your identity. Seeing that magical blue vote of confidence next to your name, listeners will be more likely to follow you.
Land a Spot on Popular Playlists
While getting onto algorithm playlists will go a long way toward boosting your streams, curated playlists can lead to great results as well. These playlists are created by specific users, and they’re always on the lookout for new additions.
On your own, getting onto those playlists takes a lot of work and finesse. You need to identify the right playlists for your music, find a way to get in touch with the curators, and build a relationship with them before pitching your music so you don’t look like an opportunist.
If you prefer to invest that time in other ways to improve your Spotify presence, you can hand it over to our playlist pitching service instead.
It sounds simple but so many artists underestimate the importance of being active.
If you’re releasing music on a regular basis, Spotify’s algorithm views you as being more credible. That will help you get onto algorithm playlists.
On top of that, the followers you gain will be more engaged because they know there’s a good chance you have something new for them to listen to. If you wait years between releases, fans get bored and move on, and they may not come back when you finally release something new.
Using Spotify to Your Advantage
Spotify has opened doors for countless new and independent artists who wouldn’t have had a chance for success a few decades ago.
As much of an opportunity as it is, the success won’t happen on its own. You need to invest a conscious effort to find out more about our service today.
To get a head start by landing a spot on some of the top playlists, find out more about our service today.