How to Pay for Spotify Promotion (Is It Worth It?)
How to Pay for Spotify Promotion?
You know your Spotify presence can make or break your music career.
Despite all your best efforts, your price tag-free attempts to promote your music aren’t getting you to your goals.
Is it time to try paid promotions?
How do you even do that?
When you’re looking at how to pay for Spotify promotion, you have several factors to consider:
Options for How to Pay for Spotify Promotion
As with most digital platforms, there are plenty of ways to boost your awareness on Spotify and there are experts out there who will handle it for you for a fee.
Consider these top choices depending on your budget and your goals.
Direct Spotify Ads
If you want to advertise on Spotify, the company has made it easy to DIY your campaigns with their Spotify Ad Studio.
You’ll be able to create your own ad to give users a taste of your music and encourage them to check out your catalogue.
You can also target that ad toward specific users.
Customize your targeting based on users’ ages and genders as well as the genres that frequent their profiles.
Spotify also gives you the option to set nearly any budget you choose.
They have a minimum spend of $250, but beyond that, you can up the ante as much as you want.
You’ll pay a set amount for each time your ad is played until you reach that budget.
Is all of this worth it, though?
The evidence says “yes.” In fact, some studies have shown Spotify ads to have a 25% higher return than the general average for ads.
Of course, it all depends on how strong your ad is and how well you choose your targeting.
Paid Spotify Promoters
There are many different types of companies that can promote your music in different ways.
Some, like PitchPlaylist, focus specifically on getting your music onto popular playlists.
This gives you exposure while increasing your number of streams, making you more likely to land on users’ algorithm playlists as well.
There are also companies who promote you on Spotify in other ways.
They might manage your paid ad campaigns, as well as conducting campaigns to grow your number of followers and using other techniques.
Unsurprisingly, these companies will be your most expensive option.
Are these services worth it? The truth is that it all depends on the company.
You’ll only be as successful as the specialists working on your behalf.
To investigate the companies you’re considering, check out their reviews from past clients.
Find out how well-established and make sure they specialize in Spotify, rather than being a jack of all trades and master of none.
Investing in Your Spotify Presence
To get started, learn more about our playlist pitching services and submit your music today to get the ball rolling.